Print Ads
A selection of print ads I'm proud of. (Role: concept + art direction)
Recognition:
• Cannes (2018) - Press - Bronze
role: concept + art direction
CW + concept: Laura Esteves
ABTO / Heroes
We found very useful information that up until recently had been known only by a few people: an organ donor can save up to 7 lives.
We came up with an idea to spread this message.
Recognitions:
• Cannes (2014) - Press - Bronze
• El Sol (2015) - Press - Gold
• Clio (2015) - Press - Bronze
• Clio (2015) - Outdoor - Bronze
• GPC (2014) - Leo Burnett Worldwide - 7+
• Kinsale Sharks (2014) – Print - Silver
• Brazilian Creative Annual (2015) - Press - In Book
• Archive (2014) - 200 Best Digital Artists Worldwide
role: concept + art direction
CVV (Emotional Support Hotline) / Shares
Recognitions:
• D&AD (2016) - Wood Pencil
• GPC (2014) - Leo Burnett Worldwide - 7+
• Selected by Archive 03/2016
Budweiser / Cuckoos
Recognitions:
• Brazilian Creative Annual (2014) - Craft/Illustration – In Book
• Archive (2014) - 200 Best Digital Artists Worldwide
role: concept + art direction alongside with 4 art directors that I admire:
Lucas Reis. / Estefanio Holtz. / Cris Barros. / Vico Benevides
FIAT / Park Assist
"When you spend money to fix your car, you're not spending it on yourself.
Fiat 500 with park assistant."
Recognitions:
• One Show (2015) - Merit (In book)
• Brazilian Creative Annual (2015) - Press - In Book
Walls / Clothes Off
DDB Brazil + Adam&Eve London
LG / Silent Air Conditioners
A recognition to some of the greatest silent partners of all time.
Recognitions:
• Selected by Archive 01/2019
BM Home Shop / Bad Wedding Gifters
A subtle tribute to friends with special talent… to always buy the worst present possible.
And, of course, they are always remembered by that natural gift.
role: concept + art direction
• Selected by Archive 06/2018
• Chosen for an exhibit at the address below: The Poster House Museum in NYC
We're going against the usual advertising way – people will pay to see our ads. Pretty cool. =)
Samsung / Official Sponsor of the Brazilian Soccer Team (2014)
The Brazilian Soccer Team has been called nationally for decades as the Canarinho Team, a yellow bird from our fauna,
in a direct association with the official yellow jersey.
This ad announces Samsung's sponsorship of the Brazilian Soccer Team. And tells the story, known to a few people nowadays, when our Soccer Team,
minutes before the 1958 World Cup's final, decided to play for the first time in a blue uniform, to avoid the bad luck from 1950,
when they played with the white one and lost. So, finally, our first World Cup was won wearing the blue uniform, which is used until the present time.
Samsung's color is blue, so we realized that as an insight for this sponsorship campaign.
The tagline: Blue has always given luck to the Brazilian Soccer Team.
