Budweiser + Will.I.Am / Vinyl Ad
Budweiser partnered with Will.I.Am to launch a new song: Great Times Are Coming.
What if we develop a print ad to promote the song so that you can actually listen to it?
The Vinyl Ad was published in Veja, the most-read magazine in Brazil, as a direct ad targeting music market professionals:
DJs, producers, and radio staff. The song reached the top 10 on the radio music charts in the country.
Recognitions:
• Brazilian Creative Annual (2013) - Press - Bronze
• Prêmio Abril (2013) - Media - Grand Prix
• Prêmio Abril (2013) - Grand Prix for Creative Print Ad - Finalist
• Prêmio abril (2013) - Best use of Media (magazine) - Shortlist
• Ad Stars (2013) - Print - Crystal
• Young Guns (2012) - Finalist
role: concept + art direction
