Billboard / Radio Pride Parade

Billboard / Radio Pride Parade

A Pride Parade that happened on the radio all over Brazil, marching from one radio station to another in 33 cities,
only playing music from LGBT artists and information about LGBTphobia in the country.

Recognitions:
• Cannes (2015) - Branded and Content - Silver
• D&AD (2016) - Radio - Wood Pencil
• Clio (2015) - Branded Content - SIlver
• Clio (2015) - Branded Entertainment - Silver
• London Awards (2015) - Radio - Bronze
• El Ojo (2015) - Radio - Bronze
• Wave Festival (2016) - Radio - Bronze
• Maximidia (2015) - Best Use of Radio Media and Digital Music - Winner
• Colunistas SP (2016) - Radio - Gold
• Colunistas RJ (2016) - Radio - Gold
• El Ojo (2015) - PR - finalist
• El Ojo (2015) - Branded Content - finalist

role: concept + art direction

One of the proudest moments in my career was when Sir Elton John got on board
with the campaign and shared it on his social media.

We also made a documentary film:

A playlist on Spotify was created featuring only LGBTQIA+ artists.

The campaign reached Congress through Jean Wyllys, a federal congressman,
who had been inspired to make his own campaign for Billboard Radio Pride Parade.