Visa / A Visa for everything you wish
The benefits from every credit card reward program usually are equal flights, fancy dinners and other sophisticated experiences.
Visa in Brazil listened what the consumers really need in their daily struggles and decided to make a complete repositioning in its benefits.
So, Visa is a visa to you do what you love, what you have planned, to go to college or even to take care of your health.
This is the campaign that we’ve presented at the pitch for Visa account and what people are seeing in their homes and mobiles.
role: concept and art direction
VISA = REALLY USEFUL BENEFITS
From the logo’s iconic 2 blue and yellow stripes de developed a visual campaign for digital and OOH
to summarise all new benefits from Visa’s credit card program.
