Fiat + DC Comics / Hero Hug
Almost 2,000 children die every year by traffic accidents for not using seatbelts in the back seats.
Fiat and DC Comics united their superpowers for a special mission: convince kids to use the seat belts and keep their lives saved.
A super way to convince toddlers was to use their own language, instead of talking about traffic accidents or danger.
Recognitions:
• Cannes (2013) - Outdoor - Shortlist
• Cannes (2013) - Design - Shortlist
• Andy Awards (2014) - Promo - Silver
• New York Festivals (2014) - Design - Bronze
• Brazilian Creative Annual (2014) - Design - In Book
• Brazilian Creative Annual (2014) - Outdoor - In Book
• GPC (2013) - Leo Burnett Worldwide - 8 Ball
• Communication Arts Advertising Annual (2014) - In Book
• Clio (2014) - Direct - Shortlist
• El Ojo (2013) - Promo - Shortlist
• Young Guns (2014) - Creative - Finalist
• NY Festival (2014) - Promo - Shortlist
role: concept + art direction
