Amaro (Brazilian premium fashion brand) / The Virtual Nodule
In Pink October, Amaro hacked Instagram's shopping tool: what seemed like a common tag turned into a little lump on the models' bodies.
Women could access early diagnosis information and book clinical exams by clicking on the Virtual Nodule.
An idea that raised awareness and, most importantly, the number of early diagnosis doctor's appointments.
Recognitions:
• Cannes (2022) - Health & Wellness - Silver
• Cannes (2022) - Social & Influencer - Bronze
• Effie (2022) - Social Welfare - Gold
• Effie (2022) - Social Media - Gold
• Effie (2022) - Media Innovation - Silver
• Effie (2022) - Media Innovation - Bronze
• Effie (2022) - Social Media - Bronze
