Santander / Overdraft (Cheque Especial)
This was the debut between VMLY&R and Santander, challenging all other banks in prime time on TV.
This commercial launches this new tone of voice, that we created, in its communication: simple and provocative.
role: concept + art direction
Santander / Pension Plan (Telephones)
Santander has the best offer in the Brazilian bank segment for Pension Plan.
So we decided to announce the competitors’ telephones in Santander’s commercial,
challenging its customers to call them and check their rates charged. Have a look.
role: concept + art direction
Santander / One Pay
A commercial to show how fast Santander’s technology is to transfer your money abroad.
And how slow and old-fashioned are the competitors’ technology.
role: concept + art direction
Santander / Santander On
In this campaign, we imagined the dialogue between the high executives from our competitors banks
just after watching this Santander commercial, that announces its app that helps Santander’s clients to control their money.
role: concept + art direction